- Website content organization
- Flat architecture vs. deep architecture
- Core landing pages
- User-friendly URL structure
These five pages are the bare minimum, and website owners should never stop creating content and building pages. The type of landing page and its purpose define how the URLs are structured.
Website Content Organization
Analyzing competitors’ content will help determine how content should be categorized.
Website content organization is the best way to make your website easier for visitors. But what does this mean?
Related: Content optimization
It means that you need an organized system of storing all those words, images, or video clips into logical groups so they can be found more quickly.
Read about content for location pages.
Flat Architecture Vs. Deep Architecture
Creating a website that is both aesthetically pleasing and functional can be challenging. A straightforward way to do this, without sacrificing crawl depth, is using flat architecture, pages close to the root index (home page).
Another way is a deep architecture with content categorized into folders and subfolders on the web server. The trick with going deep is a solid internal linking plan to connect the categories, so each page is a few clicks away, regardless of the number of sub-categories used in the site structure.
Core Landing Pages
User-friendly URL Structure
The architecture type determines the path to construct URLs. If necessary, the exact terms or phrases are used but short and easy to read and scan.
Category URLs are treated differently than service or product pages. Interior site pages are different from blog or FAQ pages.