- Why is link building important?
- You need a backlink audit now and here’s why
- Here’s the reason you need to hire us to do your backlink audit
- Get started with professional backlink audit services
- Internal link building
- Link building tactics
- Broken link building
Link building and SEO are connected. No, link building and backlink value are not dead. It’s a way for companies and individuals with something worth linking to get their content seen by more people.
Most importantly, link earning is creating the best link-worthy and shareable content.
Read more about link building frequently asked questions.
Link development is achieved through various methods, including press releases, blog commenting, guest blogging, infographics, video, and social media, but these are time-consuming strategies that require patience and persistence. Acquiring quality backlinks requires manually intensive link research.
Links are Google’s top ranking factor. Link acquisition is an integral part of any SEO strategy.
It’s one thing to have unique content. Still, suppose you don’t also have links pointing back to build domain authority, credibility, and reputation. In that case, it can be challenging for Google and other search engines to rank your site higher than your competitors.
The best way to build links is creating stellar content.
- Content creation & promotion
- Blogger outreach
- Niche website linking
- Linking with media assets
- Media placements
- Press release distribution
- Social media links
Link building is one of the most important aspects of SEO. When done correctly, it can help you improve your website’s authority and rank on search engine results pages.
This blog post will discuss some of the best link building strategies that you can use to boost your website’s ranking. We will also provide tips on how to execute these techniques effectively.
So, if you want to improve your website’s authority and rank, continue reading.
Content Creation & Promotion
Content creation and promotion are the best link-building techniques you can use to improve your website’s ranking. This involves creating high-quality content and then promoting it through various online channels.
By doing this, you will not only increase traffic to your website, but you will also generate backlinks from other websites. In addition, you can also reach out to bloggers and ask them to link to your content.
Another excellent link building technique is blogger outreach. This involves reaching out to influential bloggers in your industry and asking them to link to your website or blog.
Sometimes, blog owners look for a link development company to help them with their SEO. When we do outreach, we research websites interested in your content based on the keywords entities they use on their blog posts and articles. We then send a personalized email with a pitch tailored to that specific blog owner.
It’s important not to copy these emails because if they find out about it, there is a good chance they will blacklist your site from linking back to yours or, even worse – report it as spam! Bloggers often review pitches right away, so if the email doesn’t grab them in the first few sentences, the chances are slim that the webmaster will reply.
To successfully execute this technique, you need to identify the right bloggers in your industry and niche, then craft a compelling pitch to convince them to link back.
Niche Website Linking
One of the most effective link building techniques is link-building through industry niche websites. This involves creating high-quality content to generate backlinks from sites with authority within your industry or niche.
Niche edit link acquisition is a popular strategy for website owners looking to build links to their sites. It involves finding websites in your niche and contacting the owners, asking if they would be interested in linking or mentioning your site on their blog.
We only publish niche edit links of high-traffic sites with authority and real monthly visitors of 1k+ per month. The best way to secure a niche edit link is to offer them something like an interview, guest post, or giveaway to share with their readers.
This strategy works well when you start because it doesn’t require much content creation and has a higher chance of success than other strategies due to the smaller scope involved.
You can also link-build through hyper-local community websites that may not necessarily be relevant to your industry but are still considered authoritative by search engines.
Linking With Rich Media Assets
Submit your infographic and video content to blogs and image and video sites to acquire backlinks to the page where the infographic or video is published on your website and gain exposure to new audiences. You can also submit your infographic or video as an article on a site that accepts guest posts.
Another way is by using social media sites for outreach with influencers in your industry who have large followings.
Images and Graphics
Infographics are another great link building technique that can improve website ranking and authority. Infographics enable you to present complex information visually appealing, which makes it easier for readers to understand. In addition, they are also great for generating backlinks as other websites will be more likely to link to them if they are well-designed and informative.
Video content is another excellent way to improve website ranking and authority. This is because videos can generate a lot of traffic and backlinks. To create compelling videos, you must create high-quality content relevant to your target audience. You can link build through YouTube, Vimeo, Facebook, and other video-sharing sites.
A media placement backlink is an editorial mention of your business in a news publication or website. These links rank well in search engines and provide excellent anchor text for other content marketing campaigns.
Media placement links can outrank many web-based ads because they come from reputable sources with high domain rankings and higher click-through rates than banner ads. The more authoritative sites that link to you, the better your chance of getting a high ranking for keywords related to your business.
Press Release Distribution
What’s the best way to begin building links? Press release distribution is a great place to start. It provides an easy yet effective way for website owners to generate high-quality backlinks.
A press release is a written announcement that tells the public about your brand, an important event, product, or service. Press releases are usually distributed to media outlets and journalists but can also be broadcast publicly on social media channels like Facebook and Twitter.
Create press releases about events, products, or services related to your business and then distribute them on various news websites. In addition, you can link-build through niche edits and link boosting. This involves identifying sites relevant to your industry or niche and then editing their content to allow you to link back to your website.
Social Media PR Links
When link building through social media platforms, you need to make sure that your links are not placed in a spammy way. This means that you should not post too many links in a short time, and you should ensure that they are placed within the content of your posts.
You can also use link building tools to help automate the link building process. These tools will help identify high-quality websites where you can place your links, and they will also help link back to your website from those websites.
Finally, it is essential to note that link building is not one-time. You must continuously ensure that the links are relevant and authoritative within your industry or niche.
- What’s a backlink?
- What is a hyperlink?
- What are inbound links?
- What are internal links?
- What are outbound links?
- Why are backlinks important?
- What is an example of a backlink?
Link auditing can be a great way to expand insight into the websites sending you the most traffic and shape your link-building strategies accordingly.
Analyzing inbound links is crucial for all websites and if you need an understanding of how backlinks fit into the overall off-site SEO strategy, read the off-page SEO guide.
What’s a backlink?
A backlink connects one web page to another. The more links leading to a site, the higher its topical reputation, domain authority, and popularity may grow over time.
Don’t know what a link audit is?
It’s an essential part of managing the off-page optimization and SEO strategy that you should do at least four times per year, especially if there are any changes in the content or URL structure for one reason or another.
What is a hyperlink?
Hyperlinks blue underlined, bold, or different colored text on web pages that take you to another page. (typically, that’s what we’ve been conditioned to perceive as what a link looks like). Now, they can be any character, such as Instagram or Twitter handles with the “@” in them.
What are inbound links?
Inbound links are hypertext references that point from external websites to yours. They can come in many forms, including blog comments or forum posts.
They’re essential because search engines consider them an indicator of website reputation and a vote of confidence in the content on the linked page.
What are internal links?
Internal links connect one page on your site to another.
What are outbound links?
Outbound links connect one page on your site to another page off-site, to another website. Outbound links are utilized to provide authoritative supplemental content to your content articles.
What is an example of a backlink?
An example of a basic hypertext reference in an anchor tag is:
<a href="https://seoaudit.expert">Law Firm SEO Audit Expert</a>
Why are backlinks important?
An incoming hyperlink is like a road built to a website. The more backlinks (roads) you have pointing to your site, particularly those that link to it directly or indirectly from other websites (mentions and co-citations), the higher the likelihood of obtaining relevant organic traffic and having an active following online.
Backlinks are among the most reliable and effective methods for improving your rankings on search engine results pages. Search engines (most notably, Google) emphasize link quality, link destination, where these links come from, and several other critical factors that can determine spammy sources negatively affect domain authority score.
Quality backlinks will be more important than ever, considered one of the most critical SEO factors. They’re often listed as a top priority for site owners and companies that utilize link-building strategies.
They can help your site rank higher with search engines and build credibility and domain authority for a specific topic. If your goal is to make money online, then backlinking will help visitors find your pages.
The importance of examining the difference between off-page optimization and on-page relates to how to determine SEO strategy. Do you know the difference between off-page and on-page SEO?
Off-page optimization means enhancing offsite content and links to web pages, and improving offsite can make a world of difference when ranking on web pages.
Link building is the action of creating digital paths, roads, bridges, anything you want to call it, to get users from point A offsite to point B onsite.
You can also use link building tools like Link Research Tools, SEMrush, Majestic, Ahrefs, and Moz to find high-quality links. In addition, you can use link building platforms like BuzzSumo to identify the most famous content in your industry or niche.
It is crucial to ensure that all of the links you build are relevant and authoritative within your industry or niche. This means that the link should link back to an appropriate website for your target audience and from an authority site within your niche.
When building links manually, you need to ensure they are placed in the right places on web pages. For example, you should place them in the website’s footer, sidebar, or header. You can also place them within the website’s content, but you must ensure they are relevant and add value to the reader.
Backlinks From Quality Content
Link building is integral to any off-page strategy, but it’s not the only way to improve website ranking and authority. Create high-quality content relevant to your target audience and then acquire links through social media platforms like Facebook, Twitter, and LinkedIn to achieve maximum reach.
- Follow the guidelines to stay in favor of the search engine ranking algorithms
- Natural links, what they are, and why they are important
- Signals to look for when earning links
- Backlinking tools
To get the most out of your off-page strategy, considering what off-page factors are and why they are critical for ranking success is a must. These include domain authority and backlinks from relevant sites and other more complex metrics such as recency bias or interlink density which engineers can use at the rank algorithm level.
Many webmasters face the problem of not knowing what to do in optimizing off-site when trying to do well on search engines. They do not know where to start; there is no binary answer because rankings constantly change according to different circumstances; search results are dynamic.
Search Engine Guidelines For Backlinks
Follow the guidelines to stay in favor of the search engine ranking algorithms
What if I told you it was this easy? If web admins, developers, and SEOs follow the guidelines, rankings will only increase over time. It is that simple. It isn’t hard to follow what search engines want because neural networks trained with years of data decide whether to rank a web page. Then watch as your site starts climbing higher on SERPs every month in the production environment.
What if I told you it was possible to understand how web pages rank through specific keyphrases or keywords before they’re published? Follow the guidelines. The search engines provide detailed instructions on how to rank web pages.
Natural links, what they are, and why they are important
Natural links are most often editorial links on a web page. The blogger or webmaster added a link to their content linking to your content because of the value the linked content may bring to Internet users. These links are naturally occurring and are considered organic.
A natural backlink not requested or paid for is of the highest quality because it’s a vote for the content the link leads to. The best way to acquire natural links is to create stellar content that people want to read and share with others.
These links are also the most difficult to obtain, and the time it takes to create informative content that readers will consume and share is one of the most challenging tasks when operating and growing a website. For this reason, most businesses need SEO audits to determine strategies required to rank higher and get more leads. Different audits may include keyword analysis, and backlink audits to improve the probability of ranking higher.
Signals to look for when earning links
Despite the many ways to be link-worthy, we must seek quality links. Links can help positively contribute to SEO efforts and add equity to your site by passing on some positive signals such as popularity, topic relation, page content freshness, domain age, page age, and the number of outbound links on the target page.
More metrics to analyze for link building:
- Domain authority.
- Website category topic (theme reputation).
- Referring IP address.
- IP address octet; A, B, or C block.
- TLD distribution.
- Anchor text.
- Number of index pages.
- Number of referring domains to domain and page.
- Number of links to domain and page.
We may use one or more of the following link building tools:
- Google Alerts
- Google Disavow
- Google Search Console
- Link Prospector
- Long Tail Pro
- LRT Link Research Tools Suite
- Monitor Backlinks
- Moz Link Explorer
- Right Inbox
- Screaming Frog
- SEO Spyglass
- SEOquake SEO extension
- URL Profiler
Knowing what is acceptable and not acceptable in search engine algorithms is necessary to build website domain authority. Building backlinks is the key to achieving high visibility in search engines.
A Review Of How Not To Build Backlinks
- Here’s what Google says about link building
- The beginning of penguin and google’s war on link spam
- Here’s what Bing says about link building
- Here’s what Yandex says about link building
Search engine rankings depend on having many quality links from other websites. A site with valuable links can be ranked higher than an otherwise equal one containing fewer inbound links.
Natural occurrences of inbound links are significant. The most utilized search engines have their perception of how to achieve a genuine link profile.
Below is a list of the top search engines’ views on link schemes.
Google Backlink Guidelines
Here’s what Google says about link building
Google and most other search engines use links to determine reputation.Official Google Search Console Documentation
In Google’s words about paid links
On the paid links page in Google’s documentation, they go on to state that quality is more important than quantity, and violating Google Webmaster Guidelines can impact website rankings in a bad way. On the contrary, Google states that not all paid links violate their guidelines, and buying and selling links is a “normal economy of the web when done for advertising purposes.”
Link Building SEO Agency Red Flag
So, when your current SEO agency tells you that buying links is terrible and Google will penalize your website and they attempt to scare you into their inferior services, that agency is nonsensical horseshit. You may quickly come to realize that most off-page SEO agencies are founded and run by people who have no idea what search engine optimization is.
It’s time to find new SEO services.
If buying and selling links is to manipulate search results, Google is not cool with that. Google is OK with tagging the link anchor attribute to clearly display the link is for advertising purposes and adding the nofollow relationship attribute as a lack of endorsement.
In this case, Google is stating that the link has two relationships:
- nofollow relationship
- sponsored (paid) relationship
The paid link should also redirect to a page that is blocked in robots.txt file.
Google’s best practices on redirects
Redirecting a user to a different URL can be done with internal linking onsite and, in this case, inbound linking from webpages offsite.
When Google discusses sneaky redirects, they are stating that the content the user, and Googlebot, is directed to must be relevant to the anchor text and the destination page topic.
How Google views automatically generated content
When automatically generated content is used to manipulate search rankings, Google is not OK with it and Google can penalize, content and anchor text for unnatural linking, the source and linked webpage and or domain.
Automatically generated content offsite can indirectly affect on-page content and the entire domain.
Additional topics about Google’s link scheme and backlinking for what not-to-do
- Exchanging goods or services for links (this is especially a no-no in the law firm SEO link building niche)
- Requiring a link as part of service agreement
- Over-optimized content with multiple anchor text in the same sentence or paragraph that is obvious keyword spam
- Boilerplate footer and aside links built for SEO manipulation
- Nonsensical keyword spammed forum signatures
- Cloaking web page content for inbound users
- Doorway pages meant to rank for specific terms and send users to relevant section of site (I’ve always thought it was dumb to penalize this)
- Affiliate links that lead to thin content and do not specify the sponsored relationship with outbound anchor tag
The beginning of Penguin and Google’s war on link spam
List of Google Penguin and highly relevant backlink & outbound link updates with significant impact (known to us as heavy link-related updates and tracked in our research and testing)
- March 26th, 2012, Google Penguin 1.1, data refresh, Matt Cutts published a statement about Penguin on April 24th, 2012 (Matt Cutts was lead search spam engineer at this time before officially leaving Google on December 31st, 2016 to be Administrator of U.S Digital Service for the federal government)
- October 5th, 2012, Google Penguin 1.2, data refresh.
- On October 16thn O, 2012, Google announced Disavow tool, an advanced feature (the most devastating task for a domain if done incorrectly) to disavow links after a manual action penalty.
- The disavow tool was launched on the 2nd day of PubCon Las Vegas 2012. This was also the point when Chris Cemper debuted his revamped Link Research Tools (LRT) Suite and Link Detox tool to the top SEO experts in the world.
- My first experience with the disavow tool was October – December 2012 with Bill Hartzer on a website with 1.6M inbound links.
- May 22nd, 2013, Google Penguin 2.0, advanced version targeting index page and category pages
- October 4th, 2013, Google Penguin 2.1, data refresh and deeper analysis of internal pages
- October 17th, 2014, Google Penguin 3.0, data refresh
- September 23rd, 2016, Google Penguin 4.0, Penguin now in the core algorithm; massive real-time impact
- February 1st, 2017, Unconfirmed Update, Google is beginning to discount bad links.
- March 8th, 2017, Fred (unofficial name from Gary Illyes, Google’s Chief of Sunshine and Happiness; read that as Google’s lead search spam engineer), inbound link spam
- February 20th, 2018, Unconfirmed Update, a minor update with several factors, including links
- March 8th, 2018, Brackets Core Update, many factors including inbound and outbound links
- September 10th, 2018, Unconfirmed Update, loss of inbound links affected pages.
- October 15th, 2018, Unconfirmed Update, rather large PBN (private blog network) take-down
- November 29th, 2018, Unconfirmed Update, possibly correlated to link velocity; however, this was more of a core update regarding content and RankBrain (AI going through further advanced training)
- July 12th, 2019, Maverick Update, more so lack of article citation and outbound linking for medical topics and YMYL (Your Money or Your Life) websites
- May 4th, 2020, May 2020 Core Update, impact on on-page content relevancy and inbound links related to content that may need to be updated
- December 3rd, 2020, December 2020 Core Update, rollback and less impact from May core update, less link impact, more so content layout
- December 17th, 2020, Unconfirmed Update, December 3rd update went way too far with impact and SERP (search engine results page) movement; Google fixed this update.
- June 2nd, 2021, June 2021 Core Update, big-time SERP hammer down on thin-content pages with outbound links
- June 23rd, 2021, June 2021 Spam Update #1, swinging the hammer harder on thin-content pages with outbound links
- June 28th, 2021, June 2021 Spam Update #2, turning the hammer for total annihilation on thin-content pages with outbound links
- July – November 2021, Many unconfirmed Updates, high impact towards inbound unnatural spam linking, Google’s update train rolls on, and Barry Schwartz always has the best, easy-to-digest, and most up-to-date Google algo update coverage
Bing Backlink Guidelines
Here’s what Bing says about link building
Google and Yandex are more alike than Bing and Google; please allow me to get that out of the way before diving into how Bing views links and link building. Bing content ranking algorithms are heavily weighted to the actual on-page content and not the inbound links as Google and Yandex are heavily invested in inbound link algorithms as a part of the core ranking algorithm; Google and Yandex are a lot alike, whereas Bing and Baidu are very similar.
Bing has overview content regarding five link-building topics on their Webmaster Tools page.
- Reciprocal linking
- Buying links
- Link Farms
- How to build links
- Quality vs. Quantity
Bing wants naturally built links to content that people find appealing and what to share it. The statement is “Bing prefers,” which is somewhat of a word-salad term and can be distorted, although not as severely as Google distorts their guidelines and policies regarding link building.
Bing briefly explains about links on Content Guidelines Webmaster Tools section
On this page, Bing explains how their Bingbot finds and crawls web pages. The list is relative to mostly onsite topics but does touch on offsite. Bing does not have detailed documentation as Google does.
Bing also states links are a signal of website popularity
Bing explicitly mentions the exact same sentiment as Google regarding how their algorithm calculates website popularity; it’s the inbound links.
Bing’s things to avoid for link building
After Bing explains how they rank content in numerous complex algorithms, they provide a substantial overview of Abuse and Examples of Things to Avoid.
Bing mentions many of the same topics related to link schemes
Here’s a list of topics related to offsite that Bing briefly mentions, and I stress the word “briefly”:
- Link schemes, buying, and spamming
- Social media schemes
- Duplicate content
- Scraped content
- Keyword stuffing
- Automatically generated content
- Affiliate programs
- Malicious behavior
- Irrelevant structured data (this is a huge no-no and penalties are severe)
Yandex Backlink Guidelines
Here’s what Yandex says about link building
Yandex has extensive documentation about link building and penalizing bad inbound links, rivaling documented articles from Google about inbound links and link building.
The Yandex Minusisnk algorithm
Yandex has a page about their Miusinsk algorithm for links and how it relates to their webmaster guidelines for indexing. This page is a general overview of creating sites, what links are, and how to deal with a penalty (Yandex restriction or violation of their policies).
Yandex signs of low-quality sites
According to Yandex, this page explains webmaster advice, in adequate detail, for what to do and what not to do when building a high-quality website.
Most of the content on the support page is either directly or indirectly relating to links and can be applied to some onsite topics.
- Five techniques to focus on
- 21 examples of why Yandex avoids indexing and awarding high rankings
- 11 examples of Yandex webmaster guidelines violations
Yandex violations and restrictions
Yandex support documentation provides descriptions of violations and the restriction (penalty) applied to web pages or whole domains.
According to the list of 21 examples and why Yandex will avoid indexing or award high rankings, here is the list of violations and penalty restrictions in two screenshots.
Due to the fact that the Yandex crawling, indexing, and ranking algorithms (they are different, and here is an article from Barry Schwartz in 2018 explaining the difference between ranking and indexing; here is a recent article from Q1 2021).
Yandex has two possible restrictions it places on websites that violate guidelines set forth in the Minusinsk algorithm.
- Excluding site pages from search
- Demoting in search results
Yandex provides a plethora of support articles related to inbound links
In the left navigation sidebar of the webmaster support section of Yandex Webmaster Tools, there are many pages related to useless content spam and excessive advertising, SEO links for promotion, SEO links to and from site pages, doorway pages, affiliate program links, and cloaking. This is not an exhaustive list and it’s best to click around the support site to read all the documentation related to linking.
Most of the informative articles are in the Violations section of the navigation.
There are a few common link building mistakes that can easily be avoided with a little bit of education and caution.
A backlink audit is a methodical SEO technique that helps you find which other sites link to web pages. Anchor text, link footprints, link type, and placement matter most regarding harm assessment and determining toxicity markers.
Build Website Authority
- What is a backlink audit?
- What is competitor backlink analysis?
- Why do a link audit?
- What is a link profile?
- What are toxic links?
- How do you disavow toxic links?
- How much does a link audit cost?
What is a backlink audit?
A backlink audit is simply a quantitative and qualitative analysis of the number and quality (or relevance) of links pointing to your website.
What is competitor backlink analysis?
A competitor backlink analysis is helpful to find out which quality links your competitors have and how you can get them too. Analyzing the negative impact and potential harm of toxic links ensures proper identification of healthy competitor links for future link acquisition plans.
Why do a link audit?
The primary reason to perform a backlink audit is to analyze the link profile and find toxic links pointing to your web pages.
What is a link profile?
A link profile is a collection of metrics that determine the health of inbound links.
What are toxic links?
Toxic backlinks are unnatural links that harm a website’s search visibility and rankings.
In Q1, 2012, Google launched the Penguin Update targeting link schemes, toxic links, and keyword stuffing. This algorithm update addressed off-page and on-page optimization tactics. Keyword research, selection, and usage are reviewed at a high-level overview using our content optimization checklist in the On-page SEO Guide.
How do you disavow toxic links?
Very carefully. Submitting a link disavow file is the most potentially dangerous and detrimental project to website health. It’s advisable to have a professional do the disavow.
How much does a link audit cost?
$2500 up to $65,000+
How long does a backlink audit take?
Eight hours up to weeks. The time it takes to do a proper link audit will depend on how many anchor texts there are and how many hours it takes to classify them.
Other critical factors include:
- The number of referring domains.
- The number of total inbound links.
- An existing manual penalty.
How many backlinks do I need to rank?
The number of backlinks needed to rank a page for a specific keyword is relevant to the quality of content on-page, internal linking, schema, quality and relevancy of linking page, anchor text(many different variables regarding anchor text), and the number of links your competitors have.
What is a backlink strategy?
The number of backlinks needed to rank a page for a specific keyword is relevant to the quality of content on a page. The quality and relevancy of linking pages, anchor text variables, and your competitors’ total number of links can determine how many links are necessary.
Internal linking and schema are two significant on-site factors that can reduce the number of links needed. The short answer, there isn’t a magic formula to determine the number of links you need.
Are too many backlinks bad?
Again, the answer to the question, “Are too many backlinks bad?” is relative to many factors. For example, if your company cured cancer and your website earned 100,000,000 links the following day, that’s not bad, and search engine algorithms understand why that happened.
However, if there is no good reason to get 100,000,000 links in 24 hours, that’s not a good thing and certainly will result in a manual action against the site. Steady and consistent link velocity makes money in the long term.
You need a backlink audit now and here’s why
Problem: If you’re unsure if your backlinks are helping or destroying your website rankings, then you need to do a backlink audit.
The unfortunate news is that Google (and other search engines, mainly Google and Yandex) has been cracking down on low-quality links and penalizing websites. The days of getting thousands of spammy, useless backlinks from “shady SEO companies” have been over. Remember SAPE links and how magical those were? Google and Yandex smashed those networks. Getting an attractive link profile will never be that easy again.
Solution: But there is excellent news! By producing a detailed backlink audit, you can clean up your link profile and eliminate all those toxic links before they hurt your rankings and traffic numbers. And we know how to help with this process because we’ve done it hundreds of times before, and we’ll show you precisely what to do to get started immediately.
Here’s the reason you need to hire us to do your backlink audit
You’ve been trying to do your backlink audit, but you don’t know how. You have no idea what a good link profile looks like, and you feel overwhelmed by all the information. Now that we’re doing your backlink audit for you, it’s easy!
Learn about benefits and advantages of hiring professional link builders.
We’ll analyze all your referring domains and links and give you an actionable report with everything you need to fix any problems. We’ll even explain how to get more links from high-quality sites in the future.
Let us take care of auditing your inbound links so that nothing gets missed. Our team will comb through every last detail of your link profile and let you know exactly where things stand. Read our FAQs about hiring link builders.
- We have experience building real links and earning links
- We test many backlink strategies
- We save you time
- Backlinks build website authority
- Links are important for SEO
- Here are some questions to ask yourself
- You’ll also want to consider
- If you’re not sure where to start, here are some tips
A link acquisition strategy helps your site rank higher on search engine results pages (SERPs) by getting other relevant websites to link back to you. The more links from relevant and high-quality sources, the better off your website will be in search rankings.
This may lead to increased traffic for those sites as well as an improved user experience. When it comes to SEO, link building is one of the essential aspects. It helps improve your website’s ranking and visibility in search engines, leading to more traffic and conversions.
We have experience building real links and earning links
You will benefit from our experience and Google ranking knowledge. You won’t have to spend hours researching every aspect of link analysis because we’ll be doing it all for you. You will work with a team of professionals who know what they’re doing and what it takes to get links pointing back to your site.
- We know how to use the required backlink software.
- Save time by doing all the work for you while providing quality links to improve your website’s SEO.
- Help you attract high-quality backlinks, one of the most critical factors in improving your website’s ranking.
- Increased traffic coming into your website through organic search results (SEO).
- Higher rankings on Google’s SERP for your target keywords and phrases based on their relevance to the content already published on your site.
- More authority as an expert in your niche – people will trust what you say because they’ve seen it before and know you’re reliable! This means more leads and conversions from your website.
- Increased web visibility as more people come across your site through links on other websites is a great way to reach new audiences who may not have heard of you before!
We test many backlink strategies
We use the years of expertise and knowledge gained through research and testing to find the fastest and most effective way to generate links for you. This means we won’t spend time fumbling about learning as we go along, we’ll have a plan and a strategy set out from the beginning so you can expect a campaign that will be completed as effectively as possible.
We save you time
Many business owners don’t have the time or resources to do it themselves, which is why hiring a professional link building service can be such a valuable decision. You can take on the task of link building yourself, but this should not be taken lightly. There are many different factors to consider when doing something like this, and if anything goes wrong, it will reflect poorly on your site.
Hiring a professional service for your backlinking campaign means an experienced team will be taking care of everything for you, freeing up your time to focus on other essential aspects of your business.
Backlinks build website authority
Getting backlinks is beneficial because it lets the search engines know that other people think highly of your site by linking to it themselves. This will ensure greater visibility for Google (and any other major search engine), as link popularity is a highly-coveted ranking factor.
- Knowledge and experience to get your website higher rankings in search engine results pages (SERPs).
- Know how to create a successful strategy that includes keyword research, content creation, and outreach efforts.
- Save you time by handling all aspects of the campaign, so you don’t have to worry about it yourself.
- They will keep track of your progress throughout each step to ensure success before moving on to another phase or task within the project scope.
- Have a team of experienced professionals to help you get the most out of your link-building campaign.
- Offer services such as backlink analysis, competitor research, and link removal to get a complete solution for all your SEO needs.
- Beneficial for attracting more qualified traffic to your site.
- It can help get higher rankings on Google search engine results pages (SERPs).
- Improved navigation to your site through keyword anchor text.
- Building local links is an effective strategy for local businesses.
#1 Ranking Factor
Links are important for SEO
They can help your website rank higher in search engines, which will increase its visibility online and lead to more traffic coming through the doors of your business. It’s a way for companies and individuals with something worth linking to get their content seen by more people. It can be achieved through various methods, including press releases, blog commenting, guest blogging, infographics, video, and social media.
Questions To Ask
Here are some questions to ask yourself
- Do I have enough time to do this myself?
- Am I getting the results I want from my current link building campaign?
- Do I need more high-quality links to improve my website’s ranking?
- What is link building, and why should it be important to you?
- Who can benefit from link building?
- How do I go about starting a link building campaign?
- Why should I use a professional service?
- When should I start link building?
- Where will my backlinks come from?
- How long will it take to complete my campaign?
- How long will the links I include in my campaign last?
- How do I know if I have enough backlinks?
You’ll also want to consider
- How much time do you have available for link building when deciding whether or not it’s worth hiring a professional?
- If your campaign lasts only a few months, then it might not make sense to pay someone else to do all the work!
- But if you’re looking at running an ongoing campaign for the foreseeable future, it’s worth considering outsourcing to a professional.
- When hiring a link building service, it’s beneficial to do your research and find one with a good reputation.
- Hiring a professional link-building service can greatly benefit your website and business. They know what they’re doing regarding SEO, making it an easy decision if you’re looking for more traffic from organic search results or higher rankings on Google’s SERP.
Link Building Tips
If you’re not sure where to start, here are some tips
- Do your research! Find a service with a good reputation and know what they’re doing regarding SEO.
- Make a list of keywords and phrases relevant to your niche that you would like to rank for.
- Come up with a content strategy that includes link building as one of the main components.
- Start slowly by posting just one or two links per month until you see results coming in from organic search results and higher rankings on Google’s SERP. Then, increase this number over time while tracking how long it takes before they start showing up on page one for those keywords/phrases.
- Make sure you’re using relevant anchor text for each link so that it’s clear what page they’ll take visitors to when clicked upon (e.g., “click here”).
- Use social media platforms like Twitter or Facebook as part of your overall strategy, but don’t rely on them exclusively.
- Please keep track of how long it takes before links start showing up on page one for those keywords/phrases, and then gradually increase this number over time.
You can start researching relevant links once you have finished creating your website.
It’s never too early to start a link building campaign.
When should I start link building?
The best time to start link building is immediately after your site has been created.
Where will my backlinks come from?
As for where your backlinks will come from, that largely depends on the service you choose and their overall strategy. The best way to get started with link building is by finding a reputable service and working with them to develop a customized campaign that meets your specific needs.
Backlinks are built in many ways, including press releases, blog commenting, guest blogging, infographics, video, and social media. Search engines love text content because it’s easy to see what the website is about by reading through the article. This means link building should most often focus on sites with text-based articles.
How long will it take to complete my campaign?
The time it takes to build links to your website depends on how quickly you need the links pointing back to your site and what type of service you’re using. The most popular link-building campaigns usually take between 4-12 weeks, but the more links you need, the longer it will take because we ensure we’re doing everything to the best of our ability and in a safe way, and search engine friendly.
This means speeding up your site, keeping it indexed, and ranking well at all times through an effective schedule that includes working with our other link-building services. How long it takes to complete the project will also vary depending on the service you choose, but a typical time frame is from four to six months for big projects and two to three months for small projects.
How long will the links I include in my campaign last?
Some link-building services will offer your links for six months, others up to 12 months, which means the length of time your links are active will vary depending on what type of campaign you choose. We guarantee live links for as long as the linking website remains online.
What are some excellent linking strategies that have worked for other websites?
- Hiring professionals who use the best link building tools.
- Guest blogging on high-quality sites in your niche.
- Contributing articles to online directories and other authoritative publications.
- Submitting press releases about new products, services, or company news.
- Getting involved with social media campaigns (e.g., Twitter chats, Facebook groups, etc.).
- Participating in online discussions and forums related to your niche.
- Creating valuable resources (e.g., infographics, SlideShares, cheat sheets, etc.) that include links to your site.
- Running paid advertising campaigns that contain a link building component.
Who benefits from link building services?
Everyone! Whether you have a website or business already set up or just starting, link building is the best way to get your site to rank higher and be seen by more people. Why should we wait for others to come to us when we can bring ourselves to them?
- Anyone with a website benefits from link building, but some people may be more likely than others to hire a professional service.
- Business owners who are new to SEO want expert advice on getting started.
- Website owners don’t have internal time or resources for this type of work (e.g., small businesses, entrepreneurs, etc.).
- Websites looking to rank for specific keywords or phrases in their niche.
- Companies and organizations want to increase brand awareness and reach a new audience.
What are some common misconceptions about link building?
There are a few common misconceptions about link building that should be addressed:
- Link building is only for websites with high Google rankings. This isn’t true any website can benefit from link building, regardless of its current ranking.
- Link building is spammy and will get my website penalized by Google. False – done correctly, link building is a legitimate and effective way to increase your website’s traffic and rankings.
- Link building will get me banned from Google search results altogether. Link building is an essential part of any SEO strategy because it helps Google determine the quality of your content and relevance to specific queries. With that said, be aware that some link-building tactics can get you penalized by Google (e.g., buying spam links or using automated software).
- Link building wastes time and money because it doesn’t work anymore. Not true – link building still works as long as you do it right!
How much will my link building campaign cost?
Link building campaigns can cost anywhere from $1000-$5000, and up to $20,000+ per month, depending on the size and complexity of your website. The results are worth the investment.
How do I go about starting a link building campaign?
Once you have a website up and running, the next step is ensuring your site is optimized so search engines can find you easily. Every time someone visits your site, the search engine spiders crawl through your content, looking for keywords to rank you on specific searches.
To ensure you’re doing this correctly, you need to know how your site is set up and what each page should be optimized for. You can’t start link building without knowing these two things.
What links will I get as part of a simple linking campaign?
This will vary depending on the link building service you choose, but most companies offer a variety of options, including:
- Directory listings
- Blog posts and articles are written by other authors (guest blogging)
- Social media mentions from famous bloggers/influencers in your niche with large followings.
How do I know if it’s working?
You’ll be able to track the effectiveness of backlink efforts by monitoring changes in search engine results pages (SERPs) over time. You’ll also see increased traffic from organic search results and higher rankings for targeted keywords.
How long will the benefits last?
The benefits of link building are cumulative, so you’ll continue to see an increase in organic search engine traffic over time as long as your campaign is ongoing. However, those benefits will slowly dissipate if you stop doing them altogether.
Attention: Are you looking for a backlink audit?
We know that building and maintaining a successful website is hard work. That’s why we offer professional link audits to help you identify opportunities to improve your site and increase its visibility.
Our team of link building experts will provide recommendations on how to get the most out of your existing links, as well as new ones you can add to maximize their impact. With our comprehensive reports, you’ll see exactly where your site stands regarding quality links, anchor text distribution, anchor text classification, and more related to keywords and anchors.
We do this so you can make informed decisions about which steps are worth taking next. You won’t have any more questions about what needs improvement or what should be left alone; we do all the heavy lifting for you!
All it takes is to contact us, and we’ll give you everything needed to take actionable steps towards improving your online presence. And don’t forget there’s no obligation when signing up for an initial consultation today!
Allow us to show how easy it is.