THE BASICS OF LOCAL SEARCH
What Is Local SEO?
Local SEO is optimizing on-site location pages, off-site search engine map listings, and brand mentions to improve search engine map results rankings. Critical local ranking signals that any local SEO agency should know include accurate NAP citations, Google My Business, or Google Business Profile, and local keywords.
Can Local Search Strategies Help Websites?
Optimizing content on-page and off-page for a particular location or specific city can improve chances of being found by potential customers in the geographic proximity.