Benefits Of Local SEO
Increased Web Traffic
When your business ranks high in local search results, you will see more website visitors from your area. Most people search for products and services locally and will use local search engines to find what they need. Increased traffic is one of the top benefits of local SEO.
According to Brian Dean at Backlinko, 46% of all searches on Google are for a local business or local service. This statement is also supported by Barry Schwartz at Search Engine Roundtable (but may need to be updated to reflect current data).
More Qualified Leads
People search in their city, town, or neighborhood first. Local business marketing campaigns target specific areas to place location web pages in the map pack search results. Increased local visibility leads to higher conversion rates from map rankings for the best local SEO niches.
Ivan Blagojević from 99firms.com shares information that conveys a positive message regarding the future of location-based search; Roughly 97% of people who use online search look for local businesses.
Improved Customer Retention
Once you have attracted new customers through the map-pack, you want to ensure that you keep them returning by providing excellent service.
With better rankings in local search results, you can be sure that your customers can easily find your business and continue doing business with you.
Greater Brand Awareness
As your business ranks higher in local search results, it will become easier for potential customers to learn about what you have to offer.
More people will see your company name and learn about your products and services.
Since not all businesses optimize their websites for map search results you will have a more powerful advantage over your competitors.
Smaller market competition means you can rank higher than them even if you have a smaller budget or fewer resources. An informative article by On The Map Marketing, about local SEO stats for 2022, reports the following critical information:
- 58% of companies still don’t optimize for local search.
- 30% have an actual plan to capitalize on high-converting local traffic.
- 85% of consumers said they found incorrect information about a business on a business information site.
By ranking higher in search engine results, you will also be more likely to attract more visitors to your website. This increased exposure can lead to more leads and sales and a better reputation for your business. Specifically relative to smartphones,
Intergrowth Marketing provides an incredible statistic about how fast engagement can happen; 76% of people who search for a local business on their mobile phone visit a related business 24 hours.
More Targeted Traffic
Target potential customers looking for businesses in their area. An abundance of targeted traffic means that the traffic you receive is more likely to be interested in what you offer, resulting in a higher conversion rate. To expand upon conversions, WebFX says 80% of local searches convert.
You can see a significant return on investment (ROI) by investing in local search audits & optimization. Studies have shown that businesses who invest in local business marketing online, can see an increase in leads and cases of up to 50% or more. To increase ROI for your law firm, choose only the best local SEO company.
Optimizing your website for location-based keyword intent makes it easier for local customers to find you. Search engines love trust and authority signals and can rank your website higher when someone searches for a business in your area.