What To Look For In Keyword Gap Analysis
A keyword gap analysis service is a digital marketing service provided by an keyword gap analysis agency or experienced keyword research consultant that helps companies identify missed keyword opportunities for content and anchor text via keyword assessment projects and tasks.
Top Keyword Analysis Opportunities
- Shared keywords
- Missing keywords
- Weak keywords
- Strong keywords
- Untapped keywords
- Unique keywords
- All keywords shared by competitors
- Total keyword overlap
- Common keywords
- Competitor unique keywords
- Your unique keywords
- Mobile vs. desktop (emphasis on mobile)
- Comparison of subdomains, sub-folders, and URLs
A keyword gap analysis is used to discover the keywords being searched for online with your domain name, URL, or Class C IP address and your top competitors. Assessing keyword gaps enables you to identify profitable keyword phrases and raise your rank in the SERPs (Search Engine Result Pages) by implementing them into your website.
Identifying keyword gaps will give you an idea of what you should focus on to generate more traffic and potential customers.